Innovation Toolkit Name First Last Email What are the goals of the company?What are the user's goals?Why are you doing it?What is the measurable thing you are trying to improve?What important insights have you discovered?How do you define insight?What are your biases?What are the priorities?Did you still have lingering questions or curiosities?How will you confirm your findings?What’s the simplest way?After additional testing, what new insights did you find?Did you have any expectations? Did it go the way you expected?Now that you have gone through the process, how can you ask better questions?How can you do a better job of filtering out your biases?List the things you will change in your process. Checklist Check Your Bias Test Be Inclusive Seek Diversity Don't Take It Personally You Might Be The Problem Innovation happens because something is looked at from a different angle or perspective.Trust you instincts and test them. Tests are cheap. Design and development isn’t.