This is where we get to know your users and customers. Let’s find out how and why they use your product or service. By understanding their objectives, goals, frustrations and concerns we can help them have a better experience when they interact with your company.
Defining the Problem
The goal of every project is a positive increase in some measurement. The goal might be more revenue, clicks, page views or sign ups. They all focus on an end result, moving the needle. In order to achieve that result we need to focus on the problem or problems with the experience.
As we focus on the pain points, the frustrations, confusion, and uncertainty of the user, we begin to identify the barriers to a pleasant user experience. Those barriers are the problem. Using research, observation and analysis, we define the problem.
Solving the Problem
This seems simple enough. Once you define the problem you then work toward a solution. In a typical project there are multiple problems and multiple solutions. We help you figure out what problems need to be fixed and how to fix them. Our recommendation is to fix the most important problems first, based on the objectives, time line and budget of the project.
We need to create content that works in a multiple platform, multiple context world. A future friendly approach to content helps create a more usable experience. Your strategy should include how you’re going to get content to render correctly on mobile, tablet, desktop, kindle and other devices while serving the contextual needs of the customer.