Successful user interfaces are the result of an iterative process that involves testing, information architecture, and content strategy. The goal of an interface is to act as a visual guide for the user to easily find and understand information. We build prototypes to measure how successful our interface is at meeting the user’s objectives.
This process continues until we have created an interface that meets the needs of the customer. The navigation and labels have to be understandable and clear. The interactions must lead to expected outcomes. The customer’s experience with your interface affects how they perceive your company or service.